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2020 Publishing.
Making Publishing Pay.

27th February 2019
The Gallery Suites, Grand Hall, Olympia London
9:30 – 6pm

2020 Publishing.
Making Publishing Pay.

27th February 2019
The Gallery Suites, Grand Hall, Olympia London
9:30 – 6pm

What is 2020 Publishing?

2020 Publishing is a one-day summit dedicated to showcasing best practice, sharing experience and highlighting the best opportunities to ensure publishers have a financially fruitful future. This will be delivered by a series of how-to sessions from expert speakers.

Changing consumption habits, the continued meteoric rise of social media, ever changing distribution channels and continually evolving technology means the publishing industry is one of the toughest to stay abreast of. Yet with all this change comes great opportunity to monetise new channels and audience data. The summit aims to educate publishers on how to develop their business models in a practical manner. 2020 Publishing brings together leading professionals to share their experience and knowledge on making the most of the challenges we face and the opportunities that exist to ensure the future growth of Publishing.


Who should attend?

The summit is for all professionals responsible for the development of publishing businesses, portfolios or products, or those looking for new ideas to bring into their business model.

From Managing Directors to Publishers and decision makers at every level, this practical, how-to educational programme will show you where the gaps are that you can exploit, and, more importantly, how you can exploit them. Our expert speakers will talk you through the steps required to transform and futureproof your publishing portfolio or business for the next decade.


Speakers

Jeremy King
Festival of Media

A journalist and editor turned CEO who has just transformed a loss making business into a profitable company over the last 18 months.

This includes curating the company's vision and strategy, understanding worldwide trends and insights across advertising, maintaining and establishing key relationships with advertisers, agencies, tech companies and media owners around the globe and developing an inclusive workforce.

King, who worked at Haymarket Business Media for nine and a half years, launching RSVP magazine and then working on industry publications Event and Media Week, was Communications Director at The O2 before taking on his current role as CEO of Festival of Media.

Ed Tranter
73 Media

Ed held a series of senior management roles across Miller Freeman, Centaur and Informa before joining Findlay in 2008. As a founding director of Findlay Media, Ed worked across the portfolio of print and online products, launching its award-winning exhibition business from its stable of publications in 2012. After the acquisition of Findlay by Mark Allen Group in 2013, Ed became a member of the group board and executive director of MA Business. A strong B2B publisher, but with no exhibitions business, Ed was tasked with the launch of MA Exhibitions. In less than four years, and built largely on launches and organic growth, MA Exhibitions became a multi award winning organiser, delivering 36% of the groups turnover, with events on five continents.

Ed is now a member of the AEO board and the managing director and founder of 73 Media, an events and exhibitions business and has several new events launches underway.

Carolyn Morgan
Speciall Media

Carolyn Morgan has bought, launched, grown and sold specialist media businesses across print, digital and live events. A co-founder of the Specialist Media Show, she has programmed and chaired many media conferences. Carolyn now advises media businesses on their digital strategy, from subscriptions to advertising, marketing to events.

Contacts:
speciall.media
www.linkedin.com/in/carolynmorgan/
@carolynrmorgan

Robin Crumby
Kademy

Robin is the co-founder of several high-growth businesses advising executives at Fortune 500 organisations worldwide through research, benchmarking, data products, learning programs and peer-to-peer networking. Melcrum, a research and training business advising corporate communicators was sold to CEB, now Gartner in 2015. His latest start-up develops modularized learning solutions delivered via an enterprise membership that equips corporate teams with the range of skills they need to excel.

Stephen Farish
Red River Blue

Stephen Farish is managing director of Red River Blue, a strategy and marketing consultancy which focuses on the media events, and information services sectors. Stephen has over 30 years' experience in the media and marketing services sectors - as an editor, publisher, business leader, consultant and non-exec adviser. He was market engagement director at Centaur Media plc, chairman of Kantar Millward Brown's corporate and healthcare practices and a main board director at Haymarket Media Group. He combines strategic insight and management expertise with a passion for developing valuable, high quality content and brands. Specific areas of expertise include audience engagement, research, content strategy, digital transition, brand and portfolio management, content marketing and organisational change. He is also a non-executive director of the digital media and marketing business Sift, and the digital and video marketing consultancy One Vision Health.

Mike Goldsmith
Sift

Mike Goldsmith has held senior publishing roles in editorial and product since 1994, and has a proven track record of delivering commercially successful, innovative products and complementary content strategies for a wide range of brands throughout the mobile and media industries. He has worked for specialist publishers such as Future Publishing, Local World and Beano Studios and with brands such as O2, Apple, Sony and BT.

Mike is currently Editorial Director at Sift, a Bristol-based B2B publisher that connects 1.5m accounting and business professionals around the globe. Through practical and engaging content, user-centred experiences and insight-driven marketing communication, Sift is dedicated to helping brands reach, target and connect with their future customers.

Sally Hampton
DC Thomson Media

A journalist and editor turned Consumer Magazine Publisher, Sally is responsible for several of DC Thomson Media’s iconic brands including My Weekly and The Scots Magazine. Recently, she has overseen the expansion of brands into events, online, book publication and more. She has also led teams to launch a number of titles in print and online, and managed acquisition projects.

Paul Franklin
Dennis Publishing

Paul Franklin is Group Publisher at Dennis Publishing. His B2B pedigree spans 15 years having launched products commercially at both Dennis and IDG. He became B2B publisher in 2012 and has overseen significant revenue diversification in that time. Passionate about marrying up commercial and editorial values, Paul has driven a growing demand gen revenue stream. In his spare time he is a dedicated family man and armchair Leeds United fan.

Neil Thackray
AgriBriefing

Neil co-founded AgriBriefing in 2010 and is a non-executive director of the business.

Neil began his career with Reed Business Information before moving to United Business Media. He was appointed CEO of Standard Media Europe in 2000 and went on to fill further CEO positions at both Quantum and Nexus Business Media.

Neil has extensive experience in growing information businesses – both organically and via acquisition. He has worked for private, listed and private equity backed companies.

Ellen Stewart
PinkNews

As head of platforms at PinkNews, the world’s most-read LGBT+ publisher, Ellen leads a growing digital newsroom. She specialises in audience development and editorial campaigns.

Ellen previously worked at the Evening Standard as acting growth editor & head of social, where she built an audience team from the ground up and successfully delivered double figure growth across social and SEO. Prior to that she worked at The Independent, Time Inc, DMGT, AOL and HuffPost.

Chris Sutcliffe
Media Voices

Chris Sutcliffe is a freelance media journalist with bylines in The New European, the Guardian, The Drum and more. He has co-authored reports into paid content strategies and advertising models for WAN-IFRA and TheMediaBriefing and appeared on BBC Radio 4's The Media Show to discuss the business model of magazines.

He co-hosts the Media Voices podcast, a weekly look at the most pressing issues facing the media world


Schedule

Morning

Doors will open at 9:30.
The sessions will start at 10:05, after a brief introduction from our host, Jeremy King.
Welcome refreshments will be provided, as well as tea and coffee breaks.

How to join the reader revenue revolution

10:05 - 10:45

CAROLYN MORGAN
Speciall Media

Reader revenue is the new focus for many publishers as advertising rates fall. But how do you go about starting to charge for online content? Carolyn will discuss examples of successful paid content strategies and provide a checklist of questions to answer.

Building Resilience & Growing Revenue Through Diversification

10:45 - 11:20

SALLY HAMPTON - DC Thomson Media
PAUL FRANKLIN - Dennis Publishing

A two part presentation - In the quest for revenues, publishers are looking beyond advertising and cover price income.
Sally will explain how DC Thomson Media are developing profitable brand extensions to build resilience, profile and profitability of magazine portfolios.
Paul will cover Dennis' diversification away from traditional display revenues, and the journey to editorially-aligned demand generation.

How to make money from marketing services

11:40 - 12:20

MIKE GOLDSMITH
Sift

Increasing noise in mainstream marketing channels has led advertisers to ask publishers for help in creating marketing content. How can publishers take advantage of this opportunity?

The publishers pot of gold

12:20 - 1:00

ED TRANTER
73 Media

How exhibitions can transform your business and build your print products at the same time.
Exhibitions can be daunting. The tenancy fees, the different elements involved, it’s not like running the classic publication add-on of a conference or an awards. This session will cover the do’s, don’t and core principals of launching a successful and profitable exhibition from a publishing platform. Based on real experience, this is a practical guide to monetising your print and online community, to deliver real bottom line that can change your publishing business.

Afternoon

After a break during which you can enjoy a complementary buffet lunch, the sessions will resume at 2:30.
They will be followed by a drinks reception until 5:30pm.

How to create high value data and intelligence products

2:30 - 3:10

STEPHEN FARISH
Red River Blue

While some media-owners battle to sell £100 subscriptions to news and journalism products , a single subscription to a B2B data or intelligence product can easily exceed £10,000 or more. But how do you identify and exploit the opportunity - and build the capability to deliver it? A guide to creating successful intelligence products, and some of the pitfalls to avoid.

Developing world-class learning programmes for your customers

3:10 - 3:50

ROBIN CRUMBY
Kademy

Most training programmes fail to deliver long-term improvements in performance. With travel budgets under pressure, executives are looking for opportunities to learn that fit around their busy schedules and take advantage of best-in-class technologies. Yet completion rates for online-only learning are low, so what's the answer? Discover how to transform your content into blended learning programmes that use a multi-channel approach to create social, engaging, personalised experiences for participants. Find out how one company took a successful B2B classroom executive education series and turned it into modular learning that could be delivered in multiple ways.

What is the future for print?

3:50 - 4:30

PANEL
NEIL THACKRAY - AgriBriefing
ELLEN STEWART - PinkNews

MODERATOR
CHRIS SUTCLIFFE - Media Voices

The trade media has painted print as a dying media since before the turn of the century, but it survives as a major revenue contributor. What is the future for the medium and what are publishers doing to thrive?


Tickets

Individual tickets are £170+VAT. This price includes welcome refreshments, tea and coffee breaks, a buffet lunch and a drinks reception at the end of the event.

Four tickets can be purchased for the price of three with code 4for32020.

Spaces are limited and early booking is highly recommended. Book now!


Location

The Gallery Suites, Grand Hall, Olympia London, W14 8UX.

The conference is accessed via the external staircase to the entrance to The PA Show on Olympia Way. All attendees must also be registered to attend either International Confex, The PA Show or Event Production Show. Your badge will gain you access to the conference and all three shows.

Olympia London has a dedicated rail station – Kensington (Olympia). It’s served by the London Overground and national rail networks. To plan your train journey visit www.nationalrail.co.uk .


Media partners

Sponsors