What is 2020 Publishing?
2020 Publishing is a one-day summit dedicated to showcasing best practice, sharing experience and highlighting the best opportunities to ensure publishers have a financially fruitful future. This will be delivered by a series of how-to sessions from expert speakers.
Changing consumption habits, the continued meteoric rise of social media, ever changing distribution channels and continually evolving technology means the publishing industry is one of the toughest to stay abreast of. Yet with all this change comes great opportunity to monetise new channels and audience data. The summit aims to educate publishers on how to develop their business models in a practical manner. 2020 Publishing brings together leading professionals to share their experience and knowledge on making the most of the challenges we face and the opportunities that exist to ensure the future growth of Publishing.
Who should attend?
The summit is for all professionals responsible for the development of publishing businesses, portfolios or products, or those looking for new ideas to bring into their business model.
From Managing Directors to Publishers and decision makers at every level, this practical, how-to educational programme will show you where the gaps are that you can exploit, and, more importantly, how you can exploit them. Our expert speakers will talk you through the steps required to transform and futureproof your publishing portfolio or business for the next decade.
Festival of Media
Red River Blue
DC Thomson Media
Doors will open at 9:30.
The sessions will start at 10:05, after a brief introduction from our host, Jeremy King.
Welcome refreshments will be provided, as well as tea and coffee breaks.
How to join the reader revenue revolution
10:05 - 10:45
Reader revenue is the new focus for many publishers as advertising rates fall. But how do you go about starting to charge for online content? Carolyn will discuss examples of successful paid content strategies and provide a checklist of questions to answer.
Building Resilience & Growing Revenue Through Diversification
10:45 - 11:20
SALLY HAMPTON - DC Thomson Media
PAUL FRANKLIN - Dennis Publishing
A two part presentation - In the quest for revenues, publishers are looking beyond advertising and cover price income.
Sally will explain how DC Thomson Media are developing profitable brand extensions to build resilience, profile and profitability of magazine portfolios.
Paul will cover Dennis' diversification away from traditional display revenues, and the journey to editorially-aligned demand generation.
How to make money from marketing services
11:40 - 12:20
Increasing noise in mainstream marketing channels has led advertisers to ask publishers for help in creating marketing content. How can publishers take advantage of this opportunity?
The publishers pot of gold
12:20 - 1:00
How exhibitions can transform your business and build your print products at the same time.
Exhibitions can be daunting. The tenancy fees, the different elements involved, it’s not like running the classic publication add-on of a conference or an awards. This session will cover the do’s, don’t and core principals of launching a successful and profitable exhibition from a publishing platform. Based on real experience, this is a practical guide to monetising your print and online community, to deliver real bottom line that can change your publishing business.
After a break during which you can enjoy a complementary buffet lunch, the sessions will resume at 2:30.
They will be followed by a drinks reception until 5:30pm.
How to create high value data and intelligence products
2:30 - 3:10
Red River Blue
While some media-owners battle to sell £100 subscriptions to news and journalism products , a single subscription to a B2B data or intelligence product can easily exceed £10,000 or more. But how do you identify and exploit the opportunity - and build the capability to deliver it? A guide to creating successful intelligence products, and some of the pitfalls to avoid.
Developing world-class learning programmes for your customers
3:10 - 3:50
Most training programmes fail to deliver long-term improvements in performance. With travel budgets under pressure, executives are looking for opportunities to learn that fit around their busy schedules and take advantage of best-in-class technologies. Yet completion rates for online-only learning are low, so what's the answer? Discover how to transform your content into blended learning programmes that use a multi-channel approach to create social, engaging, personalised experiences for participants. Find out how one company took a successful B2B classroom executive education series and turned it into modular learning that could be delivered in multiple ways.
What is the future for print?
3:50 - 4:30
NEIL THACKRAY - AgriBriefing
ELLEN STEWART - PinkNews
CHRIS SUTCLIFFE - Media Voices
The trade media has painted print as a dying media since before the turn of the century, but it survives as a major revenue contributor. What is the future for the medium and what are publishers doing to thrive?
Individual tickets are £170+VAT. This price includes welcome refreshments, tea and coffee breaks, a buffet lunch and a drinks reception at the end of the event.
Four tickets can be purchased for the price of three with code 4for32020.
Spaces are limited and early booking is highly recommended. Book now!
The Gallery Suites, Grand Hall, Olympia London, W14 8UX.
The conference is accessed via the external staircase to the entrance to The PA Show on Olympia Way. All attendees must also be registered to attend either International Confex, The PA Show or Event Production Show. Your badge will gain you access to the conference and all three shows.
Olympia London has a dedicated rail station – Kensington (Olympia). It’s served by the London Overground and national rail networks. To plan your train journey visit www.nationalrail.co.uk .